My husband Landry and I had a blast at Moiliili Summer Fest! It was a very succesful first craft show for us. But there is always room for improvement and no one is perfect there first time doing anything. So I thought I would make a list of things I learned this time that I will do again next time and things I learned that I will change for my next event...
1. If it is your first couple times ever doing a craft show try out your display at home a couple of days before the event.
A couple of days before I got stressed out thinking I do not know what to bring for my display. I called my mom, who always has the right words to calm my nerves and she suggested trying out putting together the things that I have laying around the house that would work. It is important to having a good display that will catch the eye of people walking by your booth.
2. Try to use things you already have at your house so you don't have to spend a lot of extra money.
A few things that come to my mind are picture frames with a picture of someone wearing your merchandise, cake plates and dishes work well to display smaller items, furniture that is lightweight and easy to carry, glass jars, chairs, a rug makes the booth feel inviting and comfy,and boxes and baskets work well to carry things in and can also be used to display items.
Back home in Tennesse I have several pieces I could have used to make a very cute display. But when my husband and I decided to make the adventurous move to Hawaii we only brought two suitcases with us. So our tiny apartment has been furnished by generous friends from church and salvation army finds. If I was at home I would use an old dresser, some vintage suitcases my mother-in-law has given me, cute cake plates or dishes...and the list goes on and on. Since that is not my current situation I had to make due with what I could find.
I went to TJ MAXX and found 3 really cute different sized wooden boxes that have chalkboard on the front to write on.
They can be turned upside down to put things on top of or you can fill the inside with things. I bought a table at Target that folds in half and has a handle for easy carrying. I found two frames at Salvation Army on sale half off. I knocked out the ugly picture inside and tacked down twine to the back of the frame to hang my bobby pins and earrings from.
I had a small and a large frame, but ended up only having space to use the small one set up on my table inside the booth.
3. Clean out and load your car the night before your show.
We made the mistake of cleaning out our trunk, filled with everything you could ever need at the beach, the day of the show. Then we had to take several trips on the elevator down to the car to load it. We live on the 14th floor of a highrise apartment building which does not make loading and unloading a very fun task. I was sweating and getting stressed out that I was not going to have adequate time to shower and get ready before we had to leave. This problem could have been easily avoided and made the day of the show a lot more stress free.
4. Buy or make some kind of snack to share with your customers.
My husband has a family chocolate chip cookie recipe that is so yummy. So my good friend Fran came over the night before and we made 3 batches to set out in my booth.
It is hard to see them in this picture, but when the show started we emptied the ziplock bag of cookies into that brown bowl and everyone loved them. It is a great way to show people your kindness and make them feel relaxed to come inside.
5. Split the booth with a friend.
The cost of renting a space for a show can really cut into the profits you make selling your things. If you have a friend or family member who is interested it is a great idea to share a booth. Not only does it help with the cost, it also helps with your sells. If you sell different things you can help bring in customers that may not normally come into your booth, but might end up buying something from both people. Also it is great for loading and unloading, bathroom and food breaks, and helping check out customers if one is busy selling.
I sew for my friend Anna from
Mamanukids and we shared a booth. She sells children's clothing and adorable reversible hats. She brought in lots of mom's and then they would stop by and look at my adult items which worked very well for me.
6. Wear your merchandise.
I wore a headband, scarf and bracelet that were all in my booth for sell. Lots of people asked me to try on different scarves to show them how they would look on. Also the bracelets I made did not display well and I had to show several people how to wrap it around their wrist and when they saw it on they loved it.
Amelia, my friend Anna's daughter wore one of my kid headbands and her mommy's dress.
7. Bring lots of business cards.
Everyone won't buy something from your booth the first time they see it, but they may decide when they get home they wished they bought something you had. I had a lot of people asking me if I sold in any stores and then I would give them a business card and tell them to go on my blog and check out my etsy shop. I also put business cards inside of the sack when people bought items. Some people even just picked up a card and said they had a daughter who would like my things. Put them in something cute and visible on your table. The more you pass out the more your name gets out there!
8. Share your story and be outgoing.
I met lots of fellow crafters and really enjoyed hearing their background and how they got to where they are now. People will like to hear your story so they can relate to you. My husband was a huge help talking to everyone who came by our booth. Let people see your excitement when they buy something. Tell them how thankful you are for their purchase. You never know who you will meet at a random event that can help you on your journey.
9. Bring a credit card swiper.
We bought an "intuit" card swiper, you can find one online or at best buy or most cell phone companies sell them. It worked really well for us. You can plug it into your smart phone or ipad. We used our ipad and if you have one it is easy for customers to sign their name on and enter their email or cell phone number for a receipt. My friend Anna used "square" and plugged it into her iphone, it did not work well the whole time. She had to manually enter in every time their card number. Another vendor suggested the paypal version. She said it worked great for her and money goes straight to your paypal account. A lot of people now do not carry cash, so if you do not have a way to charge things you will lose lots of sales. About 65% of my sales were by credit/debit card.
10. Pray, Pray, Pray!
I am a Christian and I strongly believe in the power of prayer. The last several months I have prayed a lot about my small business. Is it the right time? Is it going to be a good decision for my family? Can we afford for me to quit my full time job? And in the weeks leading up to this craft show I prayed for success. I prayed that if this is what God wants me to pursue that he makes it clear to me. I prayed that this show would build up my confidence. Having never done a craft show before I had lots of fear that I might not sell anything. But I felt a peace towards the end that it is in God's hands and whatever comes from it I will have an answer as to whether or not to continue in this direction. God answered my prayers abundantly. I met a lady who owns a boutique here, Cottage By the Sea and she bought 9 of my clutches to put in her store. We are planning to meet soon to look at fabric options and hopefully for her to by a whole line of my clutches. God is so good! I believe God does not only give us what we need so often in my life he has given me what I want. God loves me so much, that he cares to give me blessings that bring happiness to my life on this earth. As I continue growing my business I plan to continue growing my prayer life and trusting in God's plans and not my own.
Thank you for stopping by and reading my new craft show knowledge. I plan to do as many craft shows as I can this year, so stay tuned for more wisdom from this craft show rookie!